How B2B SaaS Companies Are Growing Faster with Event Data

Meet 3 B2B software companies building analytics their customers can’t live without.


What You'll Learn

One of the most impactful uses of Keen is for embedded analytics, where customers white label our platform to build in-depth, flexible analytics right into their product. It’s a far cry from having to build analytics from scratch—our customers can present beautiful customer-facing dashboards and granular reporting features to their end users in days, not months.

These 3 stories show just how much SaaS companies can accomplish when they build analytics on Keen. We hope they’ll inspire you to get started on all of the analytics capabilities you’ve been wanting to offer your customers but weren’t ready to reallocate the resources. Here’s what these companies are accomplishing without distracting engineers from their core product:

Key Takeaways:

  • Engagio tracks in-depth customer interactions to measure adoption 
  • Bluecore built its first customer-facing analytics dashboards in just 24 hours
  • Pixlee proves a 20% boost in engagement for its retail users

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Brilliant Customers

Over 50,000 developers at 3,500 companies use Keen's APIs to power real-time dashboards, generate alerts, implement dynamic pricing and advertising, track complex attribution, and more.